Marketing Insights

What is Marketing Insights?

In business, insight is the combination of life/work experiences with systematically-collected and analyzing data. Data without added business context isn't valuable because it doesn't show you what you should do next.

Marketing insights meaning is therefore the process of developing a deep understanding of consumers, customers, competitors, and the industry in general.

The benefits of marketing insights are that they help you:

Better understand what your customers want

Provide improved, and more personalized, customer experiences

Increase revenues because you can better influence over response rates, when people buy, average order value (AOV), and reorders

Outsmart the competition, rather than just outspend them

Maximize ROI because insights direct business actions that cut costs and improve results at the same time. Optimization.

TractAds

TractAds is an objective-based, omni-channel digital marketing strategy focused on reaching the same specifically-defined, addressable audience across multiple platforms on multiple devices.