Marketing Insights & TractAds

Marketing Insights

What is Marketing Insights?

In business, insight is the combination of life/work experiences with systematically-collected and analyzing data. Data without added business context isn't valuable because it doesn't show you what you should do next.

Marketing insights meaning is therefore the process of developing a deep understanding of consumers, customers, competitors, and the industry in general.

The benefits of marketing insights are that they help you:

  • Better understand what your customers want
  • Provide improved, and more personalized, customer experiences
  • Increase revenues because you can better influence over response rates, when people buy, average order value (AOV), and reorders
  • Outsmart the competition, rather than just outspend them
  • Maximize ROI because insights direct business actions that cut costs and improve results at the same time. Optimization.
  • Follow On

    TractAds is an objective-based, omni-channel digital marketing strategy focused on reaching the same specifically-defined, addressable audience across multiple platforms on multiple devices.